Appearing on social media
SNS advertising production, planning, photography, and data analysis
Fracesca photostudio
Social media genre: Instagram
Our company's photo studio
Regarding policies
I started using Instagram in 2019.
Until 2022, the platform was operated using only organic posts.
We started placing small-scale advertisements in 2023.
I'll continue posting at a comfortable pace of one post every two to three days.
We repeatedly conduct A/B tests to find the most effective way to communicate.
As we continue to pursue this, the number of inquiries is increasing every year.
Achievements
The number of inquiries on Instagram has been increasing year by year, and in fiscal year 2024, the number of inquiries exceeded 500 for the first time.
Currently, we receive photography requests not only from the Chugoku and Shikoku regions but also from all over Japan, as well as from overseas, including Taiwan.
Usage data for fiscal years 2021-2024
73% via Instagram
Referral: 20%
Other 7% (Google, portal sites)
ardoise
Social media genre: Instagram
The effect of continuous communication is the number of inquiries
120% increase
Regarding policies
Requests and inquiries regarding changes to Instagram visuals
How to manage feed posts/stories/reels
We will provide you with consultation and suggestions.
◎ How to take and edit photos
◎Video shooting and editing methods
I gave a lecture to each of them.
Achievements
- The number of viewers has been steadily increasing since the service launched .
We actively implemented reel operations, resulting in a 120% increase with zero operating costs (measured one and a half months after the operational renewal).
Before implementation, most customers were those purchasing "dried flowers,"
The awareness of handling "artificial flower bouquets" is spreading.
We've seen an increase in customers coming in for pre-wedding photo shoots and to purchase flower bouquets for their weddings.
Customers visiting the store after seeing our Instagram account increased by 120% (compared to before the operational renewal).
- During the gift-giving season in March and April, we received direct messages from people in the Kanto area who wanted to purchase our products.
(Before the renewal: No inquiries via direct message)
- More than 10 inquiries received since implementation.
(Before the renewal: No inquiries via direct message)
They manage everything in-house, achieving steady results with zero operating costs.
[Comment from the operations manager]
"I had difficulty creating a consistent aesthetic because I couldn't unify the color tones of my photos, but with your company's presets, I was able to achieve a unified feed immediately. Also, thanks to the thorough support I received when I started using the service, I've been able to continue posting consistently without any difficulty, and I'm very satisfied."
[Utilizing original presets]
After hearing about the worldview you want to express
To create a colorful and bright impression
Presets (photo editing tools) specifically for Ardoise
I had the pleasure of creating this.
Use a smartphone app with one tap
It will be finished to your desired style.
[Instagram Layout]
Based on the request to increase awareness of " artificial flower bouquets," the layout focuses on photos of bouquets.
We are unifying the overall aesthetic of the feed.
Proz Japan
Social media genre: Instagram
Instagram and others
Housing portal site/homepage rebranding
Regarding policies
"We want to share our vision of home building with a wider range of generations."
Based on that request, we rebranded the visual aspects.
- Redesigning the Instagram layout
- Visual improvements to content within the housing portal site
- Design and production of model house brochures and signboards
- Production of "House Column Movie"
We are currently providing support for these and other issues.
Achievements
- Instagram views increased by approximately five times (compared to before implementation after 1.5 months of operation).
- Views of Reels videos increased by 154% (compared to before implementation after 1.5 months of use).
- Views from non-followers increased by 272% (compared to before implementation after 1.5 months of operation).
Since improving our housing portal site, requests for information have been steadily increasing.
The number of inquiries from outside the prefecture also increased by 10% (1 month after improvement).
Measurements are still being taken.
[Instagram Layout]
The color tones of all photos, including existing house photos ,
Re-edited to match the worldview of Proz Japan .
Their extensive experience and dedication to home building are evident .
For feed layout.
[House Column Movie Production]
The client's specific preferences,
The charm of a home nurtured through daily life,
This video visualizes the world of homes designed by Proz Japan.
We are also working on strategies to connect users' interest and engagement from Reels posts to the House Column on our website.
[Photography and Brochure Production]
- Photography and editing of model homes
・Brochure production
